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1 captive product
марк. обязательная принадлежность*, комплектный товар* (товар, созданный специально для его использования совместно с другим товаром и не имеющий самостоятельной ценности; напр., стержень для ручки, лезвие для бритвенного станка, батарейка для фонарика и т. д.)See:* * *товар, продаваемый совместно с каким-то другим (основным); товар в нагрузку. . Словарь экономических терминов . -
2 captive product
1) Реклама: обязательная принадлежность, товар-пленник2) ЕБРР: товар, продаваемый совместно с каким-то другим (основным), товар "в нагрузку" -
3 captive product
товар "у навантаження"; товар, який продається разом з яким-небудь іншим ( основним) -
4 captive product
produit m lié -
5 captive product
English-russian dctionary of contemporary Economics > captive product
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6 captive product pricing
марк. * установление цен на обязательные принадлежности [на комплектные товары\]* (установление цены на дополнительные принадлежности (бритвенные лезвия, фотопленка), которые не могут использоваться без основных товаров)See:Англо-русский экономический словарь > captive product pricing
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7 captive product pricing
Универсальный англо-русский словарь > captive product pricing
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8 captive-product pricing
English-French business dictionary > captive-product pricing
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9 captive
1. прил.1) общ. пленный, взятый в плен2) общ. содержащийся в неволе или в заключении; лишенный свободы; порабощенныйCOMBS:
3) общ. плененный, очарованный(обаянием и т. п.); захваченныйSee:4) эк. кэптивный; зависимый (находящийся под контролем другой фирмы или группы фирм и осуществляющий деятельность преимущественно в интересах этой фирмы или группы)captive market — замкнутый рынок, закрытый рынок
See:captive agent, captive bank, captive company, captive finance company, captive fund, captive insurance, captive insurance company, captive insurer, captive product, captive reinsurance, captive reinsurer, captive warehouse, Captive Insurance Companies Association, in-house2. сущ.1) общ. пленник, пленный2) эк. кэптивная компания, кэптивSyn:See: -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 captive
MARKETING captif(ive)captive audience audience f captive;captive fund fonds m de capital-risque maison;captive market clientèle f captive, marché m captif;captive product produit m lié -
12 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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13 product-mix pricing
марк. групповое ценообразование* (ценообразование на товары, являющиеся частью определенной группы товаров; представлено следующими стратегиями: установление цен в рамках товарного ассортимента, установление цен на дополняющие [вспомогательные\] товары, установление цен на обязательные принадлежности, установление цен на побочные продукты производства, установление цен на товарные наборы)See: -
14 captive
captive ['kæptɪv]1 nouncaptif(ive) m,f, prisonnier(ère) m,f;∎ to take sb captive faire qn prisonnier;∎ to hold sb captive garder qn en captivité(person) captif, prisonnier; (animal, balloon) captif; Marketing (audience, market) captif; Marketing (product) lié;∎ a captive audience (of entertainer, show) un public captif►► Finance captive fund fonds m de capital-risque maison -
15 optional product
торг. дополняющий [вспомогательный\] товар по выбору* (товар, приобретаемый покупателем по желанию дополнительно к основному товару; напр., футляр для сотового телефона, покупаемый по желанию вместе с телефоном)See: -
16 optional-product pricing
марк. установление цен на дополняющие [вспомогательные\] товары* (установление цен на дополняющие изделия или вспомогательные принадлежности, продаваемые вместе с основным изделием по желанию покупателя)See:Англо-русский экономический словарь > optional-product pricing
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17 two-part pricing
марк. двойное ценообразование* (установление цен на обязательные принадлежности применительно к сфере услуг; предполагает разделение цены услуги на постоянную и переменную части; напр., абонентская плата за телефон (постоянная часть) плюс плата за звонки, когда количество звонков за месяц превышает определенное число (переменная часть); задача компании по обслуживанию состоит в том, чтобы установить такую абонентскую плату, которая бы стимулировала спрос на услугу и позволила получать прибыль от переменной части оплаты)See: -
18 complementary goods
эк. взаимодополняющие [взаимодополняемые, комплементарные\] товары, товары-комплементы (товары, которые вместе удовлетворяют одну и ту же потребность, напр., автомобили и шины; фотоаппарат и фотопленка; для них рост цены на один товар вызывает уменьшение спроса на другой; кривая безразличия для таких благ выглядит как выпуклый к началу координат прямой угол, лучи которого параллельны осям координат)Syn:See:substitute goods, independent goods, captive product, cross merchandising, interlocking products, composite commodity, accompaniment* * *взаимодополняемые товары; взаимодополняющие товары. . Словарь экономических терминов . -
19 обязательная принадлежность
1) Advertising: captive product2) Makarov: prerequisite, satelliteУниверсальный русско-английский словарь > обязательная принадлежность
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20 товар в нагрузку
EBRD: captive product
- 1
- 2
См. также в других словарях:
captive-product pricing — Setting a price for products that have to be used with a main product, such as blades for a razor or film for a camera … Big dictionary of business and management
Captive insurance — companies are insurance companies established with the specific objective of financing risks emanating from their parent group or groups but they sometimes also insure risks of the group s customers as well. Using a captive insurer is a risk… … Wikipedia
captive — cap|tive1 [ˈkæptıv] adj [Date: 1400 1500; : Latin; Origin: captivus, from captus, past participle of capere to take ] 1.) kept in prison or in a place that you are not allowed to leave ▪ captive soldiers ▪ captive animals ▪ His son had been taken … Dictionary of contemporary English
Captive Finance Company — A subsidiary whose purpose is to provide financing to customers buying the parent company s product. The captive finance company is usually wholly owned by the parent company. Although there are numerous examples of these, the best ones occur in… … Investment dictionary
captive market — A group of purchasers who are obliged to buy a particular product as a result of some special circumstance, such as the absence of an alternative supplier or product … Big dictionary of business and management
captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which they must purchase … Marketing dictionary in english
captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which he or she must purchase … Dictionary of banking and finance
ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… … Внешнеэкономический толковый словарь
environment — environmental, adj. environmentally, adv. /en vuy reuhn meuhnt, vuy euhrn /, n. 1. the aggregate of surrounding things, conditions, or influences; surroundings; milieu. 2. Ecol. the air, water, minerals, organisms, and all other external factors… … Universalium
Notes, Definitions, And Abbreviations — There have been some significant changes in this edition. The Trust Territory of the Pacific Islands became the independent nation of Palau. The gross domestic product (GDP) of all countries is now presented on a purchasing power parity (PPP)… … Universalium
Insurance — This article is about risk management. For Insurance (blackjack), see Blackjack. For Insurance run (baseball), see Insurance run. In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a… … Wikipedia